General William C. Martin

William C. Martin is the President and Founder of The Initiatives Group, LLC, a management consulting firm specializing in leadership development.  He is an extraordinary leader with an impressive executive background.  His leadership experience includes overseeing a 24,000 member military organization with a budget in excess of 400 million dollars.

He is a results-oriented visionary with a record of outstanding accomplishments.  Throughout the course of his distinguished career, Martin has repeatedly sought and tackled difficult projects and assignments.  He spearheaded several highly acclaimed initiatives and courageous organizational changes.  He offers a vast array of national and international work experiences that align with his role in leader development.   General Martin had the honor of being selected for the prestigious Governor Alfred E. Smith Award by the American Society for Public Administration.  He is the only military recipient in the 60-year history of the award. 

General Martin earned a Bachelor of Arts degree from Siena College and a Masters of Arts degree from Catholic University.  He is a graduate of the State and Local Executives Program from the Harvard University Kennedy School of Government. He is a graduate of The U.S. Army Command and General Staff College and The U.S. Army War College.  He was a paratrooper, a ranger and a combat veteran.  His military assignments included:

  • Deputy Adjutant General, State of New York 
  • Strategic Analyst and Speechwriter for General H. Norman Schwarzkopf
  • Political Military Planner for the Chairman of the Joint Chiefs of Staff
  • Program Manager for the Army’s 21st Century Training Program, Force XXI
  • Executive Officer to the President of the National Defense University, Washington, D.C.

Martin lectured at the United States Military Academy at West Point and taught leadership at Siena College while serving on the Board of the Business School.   He has spoken at the Tuck School of Business at Dartmouth College and the Stern School of Business at NYU. His leadership philosophies and approaches are grounded in military doctrine and formulated on the wisdom and inspiration of the world’s greatest leaders.  He fervently believes in the importance of values and a strong ethical foundation and insists that everyone can become a leader and inspire excellence.

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